Scoops Best Use of Mobile Marketing at Marketing Society Awards
Award-winning mobile marketing agency, Fetch Media, added another trophy to its cabinet at this week’s Marketing Society Awards, scooping Best Use of Mobile Marketing for its client, online hotel booking service, Hotels.com. Hotels.com’s brief to the agency was to establish a strong mobile presence, hit growth targets and boost market share. Its main aim was to increase global traffic through mobile, acquire new customers by increasing visibility and launch products throughout the year, targeting global markets.James Connelly, Managing Director at Fetch Media, said: “Fetch and Hotels.com have collaborated over the past 18 months to build and implement a mobile strategy that delivers for the business. The results are paying dividends in terms of revenue and users, so we are very pleased to be recognised by Marketing Society and the industry.”
The global marketing campaign was launched across 42 markets on the Android and iPhone Operating System platforms.
Fetch advised on the design of an easy-to-use app to help customers find and book a hotel room quickly. Hotels.com built the app in-house.
Fetch also helped the brand create relevant app store content and search optimisation to increase the number of downloads after the launch.
To keep the app at the top of the app store travel rankings, Fetch targeted bursts of advertising across key times of the day and days of the week.
Tracking mechanisms were in place for the marketing team to collect data in smartphone app usage to enhance customer relationship management.
The app reached Number One in the travel category of iTunes in 29 countries and was in the Top Ten in all 42 countries.
Christelle Chan, Marketing Director at Hotels.com, said: “We are living in a very exciting time with the emergence of mobile as a new platform and we, at Hotels.com, are greatly honoured to be recognised as being at the forefront of mobile marketing. Our objective is to seamlessly embrace the post-PC era with the help of Fetch’s expertise, which is a great contributor to our success.”
Beating off competition from Pizza Express, Cadbury and ASOS, the judges said it was the clear winner for its ‘phenomenal global results’ and for meeting all of its clear objectives.
About Fetch Media
Fetch Media is an award-winning, full-service mobile marketing agency based in London and San Francisco. Managing mobile and tablet campaigns in over 50 countries, the agency works with leading brands to deliver best-in-class strategy, creative, media planning/buying and tracking services. Clients include Hotels.com, Sony Music, Atlantic Records, Badoo and William Hill.